Unilever’s foray into digital ad-buying backed by blockchain has begun positively, the FMCG giant has reported, after a pilot project found “zero leakage” in any of its media investment.

Luis Di Como, executive vice-president for global media at Unilever, told Campaign that the project has helped the company save money in ad reconciliation – the process by which advertisers ensure contracted agreements are actually delivered.

Read the full Campaign article here.