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ASIA-PACIFIC – A new set of media-transparency guidelines from the US Association of National Advertisers (ANA) is a good start and just as relevant for marketers and agencies in Asia-Pacific as anywhere else, according to several people in the media industry.
Read More Campaign: Industry in Asia Must Not Ignore ANA Rebate Advice
The 4As has rejected the guidelines issued last week by the ANA and Ebiquity on how to proceed in business relationships with media agencies. Instead, the 4As is urging its members to rely on the guidelines it issued earlier this year, which the ANA has already rejected.
Read More MediaPost: 4As Rejects ANA/Ebiquity Recommendations
The main thrust of the advice was to ensure that transparency in the US media landscape, especially with regards to the issue of media rebates – a practice more commonly ‘accepted’ in the UK, but much more controversial/unspoken of on the other side of the Atlantic.
Things have been tough at agencies for years. The recession led to layoffs in the industry, and clients have pushed to pay less for the same services, which are now being performed by fewer people. It’s been a lot to deal with.
Read More Media Life: Readers – Kickback Scandal is Taking a Harsh Toll
The US Association of National Advertisers’ report into media rebates weighed its words carefully – and with good reason. But it nevertheless found much wrong and has helped to surface and step up an overdue conversation that rightly now won’t go away.
A month after a scathing report detailing the pervasiveness of non-transparent agency practices last month, the Association of National Advertisers released a new transparency guidelines for marketers and agencies yesterday.
Read More Digiday: ANA President Bob Liodice: ‘Brands Need to be More Attentive’
In the wake of a report that revealed ad agencies were receiving media rebates without passing them on to clients, the Association of National Advertisers (ANA) has released a new report on media transparency with a set of guidelines for advertisers and agencies.
Read More Marketing Dive: ANA Releases New Transparency Guidelines for Agencies and Advertisers
Reactions to the Association of National Advertisers’ media-buying transparency recommendations Monday ranged from muted to “we’re all in.” Muted was Madison Avenue’s official response, underscored by 4As chief Nancy Hill’s statement that the trade association will respond in due time, after thoroughly reviewing the report, its recommendations and a proposed template for media-buying contracts that would give clients explicit and unprecedented audit rights of their agencies.
Read More MediaPost: Reactions To ANA Range From Wait-And-See To All In
The Association of National Advertisers is calling for marketers to diminish “non-disclosed agency activities” in long-awaited transparency guidelines prepared on its behalf by auditor Ebiquity.
Read More AdAge: ANA Issues Long-Awaited Agency-Client Transparency Guidelines
A month after publishing a scathing report outlining transparency shortcomings in the advertising industry, the Association of National Advertisers has released a new set of transparency guidelines for agencies. The new guidelines were largely greeted by agency executives with a collective shrug.
Read More Digiday: ANA Publishes New Guidelines on Agency Transparency; Ad Execs Shrug