TOKYO: Dentsu, the leading Japanese agency, has admitted to “inappropriate operations” in some digital media trading carried out for clients, with initial reports suggesting that as many as 100 could be affected, including car giant Toyota.
Author: Robert Stank
The Wall Street Journal: Big Marketers Launch Audits of Their Ad Buyers
J.P. Morgan Chase Chief Marketing Officer Kristin Lemkau joined a meeting in May of some 25 marketing executives at Manhattan’s Millennium Broadway Hotel to hear a confidential presentation on the disturbing state of the advertising business.
Read More The Wall Street Journal: Big Marketers Launch Audits of Their Ad Buyers
AdAge: Op-Ed: Advertisers Are Overmatched in Agency Contract Negotiations
A key finding in the work the Association of National Advertisers, or ANA, has been doing on the media transparency issue over the past two years is that the contracts between marketers and their media agencies are at the very heart of the controversy.
Read More AdAge: Op-Ed: Advertisers Are Overmatched in Agency Contract Negotiations
AdAge: Dentsu Notifies Client Toyota of ‘Irregularities’ Around Media Transactions in Japan
Toyota says its longtime advertising partner, Japanese agency giant Dentsu Inc., has informed it of “irregularities” related to some digital media business transactions. Reports have said the problem was about a division of Dentsu in Japan overcharging the automaker.
AdAge: ANA Applauds Dentsu, Calls Major Marketers’ Audits ‘Appropriate’
When Dentsu Inc. proactively informed longtime client Toyota of “irregularities” related to some digital media business transactions this week, the Association of National Advertisers applauded.
Read More AdAge: ANA Applauds Dentsu, Calls Major Marketers’ Audits ‘Appropriate’
AdExchanger: The 4As Is Cracking Down On Transparency, On Its Own Terms
Agencies that don’t comply with the American Association of Advertising Agencies’ (4As) Transparency Guiding Principles of Conduct (TGPC) will risk losing their memberships.
Read More AdExchanger: The 4As Is Cracking Down On Transparency, On Its Own Terms
MarketingDIVE: 4A’s threatens to expel agencies that violate new transparency standards
The American Association of Advertising Agencies, or the 4A’s, is elevating its best practices around media buying and planning from a recommendation to a mandate for its members, with willful violators facing possible annulment of their membership, the group said in a blog post.
Read More MarketingDIVE: 4A’s threatens to expel agencies that violate new transparency standards
The Drum: 4A’s president Nancy Hill cancels scheduled Advertising Week appearance
Nancy Hill, president of 4A’s, has cancelled a scheduled ‘Trust panel’ appearance at Advertising Week in a move which is being interpreted as a sign of an ongoing dispute between agency groups.
Read More The Drum: 4A’s president Nancy Hill cancels scheduled Advertising Week appearance
More About Advertising: ANA dispute with agencies worsens as 4A’s goes it alone
The American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at the chat fest.
Read More More About Advertising: ANA dispute with agencies worsens as 4A’s goes it alone
Campaign US: 4A’s doubles down on adland’s transparency issues
Ahead of Advertising Week next week, the 4A’s has announced two new initiatives around an issue that continues to plague the advertising industry—transparency.
Read More Campaign US: 4A’s doubles down on adland’s transparency issues