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In its critical agency report, The Association of National Advertisers (ANA) didnt touch on the complexities of the modern media-buying landscape, said Rob Norman, chief digital officer of WPP’s media-buying arm GroupM, in a blog post Tuesday.
Read More AdExchanger: GroupM’s Rob Norman – ANA Report Overlooks Complexity
Rob Norman, the chief digital officer of the world’s biggest media buying company, GroupM, has ripped into the recent Association of National Advertisers (ANA) report on media agencies rebates, saying it overlooked the fact that agencies make major investments in technology at their own risk.
The local heads of four of the five major media agency holding companies have failed to answer questions about whether they operate ‘value banks’ and other controversial media rebate practices in Australia.
Jim Price, CEO of Cincinnati-based Empower MediaMarketing Inc., wants the Association of National Advertisers to reveal which ad agencies allegedly took kickbacks or volume rebates from media companies at the expense of advertisers.
“Short-sighted”, “inflammatory” and “unsubstantiated” – the world’s largest holding companies have some strong words for Association of National Advertisers (ANA) as they try to distance themselves from the damming 58-page report into the long-running issue of agency rebates.
Read More The Drum: WPP, Publicis and IPG slam ‘sensational’ and ‘inflammatory’ ANA report
Agency groups are disputing claims in a new report from the Association of National Advertisers that they’re collecting rebates, including “cash rebates,” and that “other non-transparent practices” are pervasive in the U.S., at least within their own organizations.
Read More AdAge: Agency Groups Attack ANA Report Alleging U.S. Rebate Collection
While the big agency holding companies are pretty much uniform in their denouncements of the ANA-K2 study, at least one agency is disappointed with the 4As’ “prioritizing the holding companies” in the formation of its own transparency principles and with the group’s inability to work better with the ANA to find common ground on the issue.
Read More MediaPost: Empower ‘Suspends’ 4As Membership, Cites Transparency
After months of anticipation, the Association of National Advertisers finally released its study of the media-buying ecosystem. While the study, conducted by K2 Intelligence concluded that so-called “non-transparent” activity was “pervasive” throughout the process, a couple of things are certain: No criminal probes have been launched and nobody is going to jail. The full report can be downloaded here.
Read More MediaPost: Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
Maurice Levy, chief executive officer of Publicis Groupe SA, called the Association of National Advertisers’ pending study on transparency in the ad business “unfair and an unwarranted attack on the entire industry.”
Read More Wall Street Journal: Publicis CEO Calls ANA’s Pending Report ‘Unfair’
There are weeks that I am proud and optimistic about our industry (looking at you, Walton Isaacson and your #turnignorancearound campaign), and there are weeks I am frustrated, angry and disappointed in our business. Both happened last week…
Read More MediaPost: Transparency An ‘Opt-In’ Choice, Say The Agencies