There are weeks that I am proud and optimistic about our industry (looking at you, Walton Isaacson and your #turnignorancearound campaign), and there are weeks I am frustrated, angry and disappointed in our business. Both happened last week…

My frustration at the challenges of digital marketing and media transparency are well-documented, as is my call to action to all parties to meaningfully come together and think through some of the challenges.

So it was with bated breath that I fired up my trusted Tweetdeck last week full of optimism about the anticipated deluge of industry-challenging and industry-reforming tweets inspired by the American Association of Advertising Agencies (4A’s) get-together in Miami.

Read the full MediaPost article here.