Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Read More Digiday: When It Comes To Agencies, Brands Care More About Cost Than Transparency
Category: General News Response
Campaign: IAB Launches Transparency FAQs to Improve Online Ad Buying
The Internet Advertising Bureau UK has launched “transparency FAQs” to help brands that may suffer from a lack of knowledge about online advertising.
Read More Campaign: IAB Launches Transparency FAQs to Improve Online Ad Buying
Digiday: “Confessions of a Media Agency Exec: ‘Transparency is a Slippery Thing’”
Agencies are facing rough headwinds, thanks to squeezed margins and new competition. In the latest installment of our Confessions series, an executive inside a holding company-owned media agency says that trust is at an all-time low, and clients are still reeling from the transparency report from the ANA.
Read More Digiday: “Confessions of a Media Agency Exec: ‘Transparency is a Slippery Thing’”
Digiday: ‘No one wants full transparency’: Candid Thoughts of Ad Buyers
Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really have the stomach for when it involves changing overhauling how much they spend on media.
Read More Digiday: ‘No one wants full transparency’: Candid Thoughts of Ad Buyers
MediaPost Agency Daily: ANA: Feds Want ‘Meaningful’ Cooperation For Media-Buying Probe
The Association of National Advertisers has issued a follow-up report to last month’s member missive confirming an FBI/U.S. Attorney’s Office probe into possible fraudulent conduct in the media-buying sector.
Read More MediaPost Agency Daily: ANA: Feds Want ‘Meaningful’ Cooperation For Media-Buying Probe
The Wall Street Journal: Ad Agencies That Hide Media Rebates Could Face Legal Exposure, Trade Group Warns
Advertising agencies that engaged in suspect ad-buying practices could be exposed to liability for wrongdoing such as wire fraud and racketeering, according to the industry trade group that uncovered the practices.
ANA: Media Buying 2018 — Transparency at a Crossroads
The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel’s 2015 speech at the Association of National Advertisers’ (ANA) annual media conference, yet ANA’s work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.
Read More ANA: Media Buying 2018 — Transparency at a Crossroads
Digiday: Why The FBI Is Investigating Media Buying Practices
The feds are getting ready to come knocking. On Oct. 10, the Association of National Advertising sent a letter to its members sharing that the Federal Bureau of Investigation had contacted the ANA’s outside counsel Reed Smith LLP about assisting with its investigation into U.S. media buying practices. The Wall Street Journal first reported the investigation on Sept. 27. The ANA’s letter, signed by ANA CEO Bob Liodice, suggested next steps its members can take such as consulting with Reed Smith. Here’s what it’s all about:
Read More Digiday: Why The FBI Is Investigating Media Buying Practices
Forbes: Government Oversight Won’t Make Marketing More Accountable
Digital marketers must use digital technology to solve the measurement problem they created.
Read More Forbes: Government Oversight Won’t Make Marketing More Accountable
MediaPost Agency Daily: ANA: Over Three-Quarters Of Our Members Have In-House Agencies
The number of marketers with in-house agencies has grown sharply over the past five years, according to a new study from the National Association of Advertisers, based on a poll of its members.
Read More MediaPost Agency Daily: ANA: Over Three-Quarters Of Our Members Have In-House Agencies