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MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

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One year ago, the ANA (Association of National Advertisers) released two landmark reports on the critical issue of transparency in the digital media ecosystem. The first report, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” revealed a wide range of non-transparent business practices. The second, which the ANA did in conjunction with Ebiquity/FirmDecisions, was called “Media Transparency: Prescriptions, Principles, and Processes for Marketers” and provided advertisers with a set of recommendations to address the issues identified in the first report.

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ANA: Media Transparency: One Year Later

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In a recent survey of ANA members, nearly 60 percent indicated that they have taken some kind of action in regards to their agency contracts as a result of both the ANA/K2 Intelligence and the ANA and Ebiquity/Firm Decisions reports on media transparency. ANA CEO Bob Liodice looks at what has changed in the past year since the reports were released.

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Campaign US: The Biggest Takeaway From the ANA’s Media Transparency Report ‘is indeed happening’

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A year later, group EVP for the ANA reflects on the effect that the K2 Intelligence study has had on marketers and their agencies.

Read More Campaign US: The Biggest Takeaway From the ANA’s Media Transparency Report ‘is indeed happening’

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AdExchanger: ANA Details The Supply Chain Fees That Agencies Try To Hide

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The Association of National Advertisers’ (ANA) inquisition against nontransparent programmatic media buying rages on.

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MediaPost OMMAToday: ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic

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With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers (ANA) on Thursday issued findings from a study offered recommendations for actions that can be taken to improve the situation.

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AdNews: Marketers Warned Poor Transparency is Killing Marketing

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Marketers do not have the capability to manage media budgets effectively and a lack of transparency in the digital media supply chain is leading to considerable wastage in the areas marketers are increasingly spending on.

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Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers

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The Australian Association for National Advertisers (AANA) has warned marketers they need to take on responsibility for transparency – rather than relying on publishers or media agencies – as issues around ad fraud, viewability and programmatic advertising increase.

Read More Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers

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Evening Standard: Gideon Spanier: Pressure on for Clean-up in Advertising’s Digital Wild West

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There is a crisis of trust facing the digital advertising industry, and it might just have reached a tipping point.

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More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.

Read More More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency