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Category: Understanding the Issue

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Ad Age: Opinion: How to End Programmatic Advertising’s “Transparency Theater”

When the curtain comes up on the summer of 2020, the stage is set in a tempest. Marketers have retooled creative strategies. Media companies have had to manage record-high levels of user engagement while navigating a business environment marked by one of the most challenging dichotomies ever: a sky-high supply of advertising impressions (due to increased audience activity) and a record-low density of demand (driven by bookings that are down and ad categories that are paused).

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MediaPost Agency Daily: ANA Releases Buyers Guide For Media Data, Eyes ‘Agency-Owned’ Data Platforms

With at least half of Madison Avenue (IPG’s Acxiom, Publicis’ Epsilon, and Dentsu Aegis’s Merkle/M1) owning Big Data brokers — and with a litany of independent players in the marketing data supply chain — the Association of National Advertisers this morning published a report outlining uses cases and a framework for assessing who, what, when, where and why marketers should work with one of them.

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ANA: Communication Breakdown – While Solutions Exist, Myriad Problems Continue To Erode The Trust Between Clients And Their Agencies

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When media agency executive Jon Mandel alleged from the stage at an ANA national conference in March 2015 that media rebates were widespread in the U.S., he started a fire that is still burning today — and causing a fair share of agita within the marketing field.

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MediaVillage: Five Years Later, Agency Rebates are Still News: A Conversation with Doug Wood

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Since allegations of media rebates surfaced publicly five years ago, few industry professionals have been closer to the issue than Doug Wood (pictured at top), a partner at the Reed Smith law firm and outside general counsel for the ANA. Wood will join a session on this controversial issue at the 2020 ANA Media Conference (March 25–27 in Florida) and sat down ahead of the event for a conversation with ANA Group executive vice president Bill Duggan.

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The Drum: How to Build Trust Using Radical Transparency

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The phrase ‘radical transparency’ seems easy enough to understand in a nutshell, right? Stay open with your consumers, be honest about company flaws and hold your brand accountable for wrongdoings or miscommunications.

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Digiday: Why ‘Data Provenance’ Will Be The New Media-Transparency Issue In 2020

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Move over kickbacks, rebates and undisclosed fees — the accuracy and legitimacy of data will take center stage in 2020.

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Adweek: If You Want Ad Transparency, Stop Playing the Blame Game

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With an estimated one-third of the U.S. programmatic display ad spend going to the so-called ad tax, the need for transparency is obvious. But a feud over two new IAB tools—sellers.json and OpenRTB SupplyChain object—underscores why transparency will never be possible as long as the industry perpetuates the intermediary blame game.

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MediaPost’s Agency Daily: Transparency Is No Longer An Option

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The topic of transparency may seem exhausted but until all players in the industry are on board, a fair and transparent programmatic marketplace remains out of reach.

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Ad Age: Allegations About Disney Media Review Make Waves

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Walt Disney Co.’s recently concluded $2.2 billion global media review—the world’s biggest this year—also has become its most controversial, opening a new front in the ad industry’s transparency debate that paints the marketer/media hybrid client as the bad guy.

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