Google has agreed to open up its YouTube ad inventory and ad buying platforms for audit by the Media Rating’s Council.
Read More Marketing: Google Opens Up YouTube Ad Inventory For Audit
Category: Understanding the Issue
Evening Standard: Gideon Spanier: Pressure on for Clean-up in Advertising’s Digital Wild West
There is a crisis of trust facing the digital advertising industry, and it might just have reached a tipping point.
Arab News: Mideast Media Agencies Holding Publishers’ Fate In Hands
DUBAI: “Media agencies sit down every year and consolidate who they buy with — they literally cut off publishers from a list,” said Richard FitzGerald, the founder of Augustus and the publisher of Lovin Dubai. “We can’t even get on that list.”
Read More Arab News: Mideast Media Agencies Holding Publishers’ Fate In Hands
The Media Online: Tough Times For Media Agencies
Last year, 2016, wasn’t a great year for media agencies. In the US, the highly anticipated investigation into kickbacks and ‘non transparent’ business practices caused quite a stir while in South Africa, the Competition Commission and the MAC sector charter gave agencies food for thought.
More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency
In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.
The Star Online: ‘Landmark’ changes to advertising world
VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously. But two weeks ago, the chief marketing officer of the world’s largest global advertiser did exactly that.
Read More The Star Online: ‘Landmark’ changes to advertising world
MediaPost: P&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?
Last week, the Doomsday Clock was moved from 3 minutes to midnight to 2.5 minutes to 12. Scientists believe that the chance of the world going up in a thermonuclear puff of smoke is the highest it’s been since 1953. This in the same week that Marc Pritchard, the global brand building officer from P&G, made waves by announcing that P&G, in effect, had moved the hand of the ad-spend doomsday clock to 12. High noon!
Read More MediaPost: P&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?
Marketing Magazine: Head to Head: Transparency, Ethics and Media Agencies in a Digital World
The irony of media agencies being quick to deny there is a media transparency problem is that there has always been a transparency problem in regards to media buying.
The Australian Business Review: Procter & Gamble’s Marc Pritchard Shines Light on Digital Murkiness
Thousands of 30-minute conference speeches about marketing and media will take place this year, but Procter & Gamble chief brand officer Marc Pritchard has already delivered the most important speech of the year.
MarketingDive: P&G’s Pritchard Challenges Ad Vendors: Clean Up Media Supply Chain or We’ll Invest Elsewhere
It was a bold admission of failure by the chief brand officer of the world’s largest advertiser: “I confess that P&G believed the myth that we could be a ‘first mover’ on all of the latest shiny objects, despite the lack of standards and measurements and verification.”