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The World Federation of Advertisers has issued its eight “principles for partnership” in a Global Media Charter published last week . In it, the WFA outlines some ways to improve (rebuild?) the relationship between marketers and media agencies.
Read More MediaPost MediaInsider: The 8 Media Partnership Commandments
Few would argue that the digital ads industry isn’t broken. We’ve come to accept ads as a punishment for using free services, but they’re invasive, annoying, and creepy; they collect too much information, and they can contain malware.
It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency.
IBM iX is partnering with software provider Mediaocean to launch a blockchain platform (blockchain being the financial-tech sector that keeps track of cryptocurrency transactions) to provide media agencies and brands with what the partners assert is a more transparent way to track specific ad spend.
Read More MediaPost Media Agency Daily: Can A Blockchain Platform Restore Trust In Media Buying?
As hundreds of high-powered advertising and media executives descend on Cannes this week for a flurry of meetings, marketing stunts, and boozy yacht parties, there’s an undercurrent of deep uncertainly about the industry’s future.
How do you overcome the lack of transparency, trustworthiness and efficiency in digital? BT CMO Zaid Al-Qassab and Direct Line marketing director Mark Evans explain…
Read More Campaign: Agency Promises v CMO Wishes: Transparency And Greater ROI
If you were in Miami last week attending the #ANAAFM (ANA’s Financial Management Conference), you may be forgiven for thinking about your retirement. Not only because you were on the beach, but because you might wonder what hits first: the end of this industry as we know it or your retirement. Most folks clearly bet that it is the latter. Otherwise, attendees should have been kicking and screaming to a) get the agencies to change their model, b) the ANA to insist on the end of principal deals in its template contracts and c) the 4As to simply demand fair pay vs. insist on hidden compensation.
Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps.
In a rare public disclosure revealing the financial relationship between a big agency holding company’s media operations and a digital media supplier, WPP’s GroupM is listed as the single biggest creditor in Videology’s bankruptcy filing.
Read More MediaPost: GroupM Revealed To Be Videology’s Largest Creditor, Owed $35 Million-Plus
When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about agency rebates had just dropped from the Association of National Advertisers (ANA).