“The reason why trust in the media is almost at an all-time low,” explained Mark Melling, head of RYOT Studio EMEA, Verizon Media, “is because it’s harder for individuals to distinguish between what is trustworthy content and what isn’t.”
Campaign: Advertisers Tweak US Media Agency Contracts In Light of Transparency Concerns
More than two-thirds of advertisers have updated their US media agency contracts in response to concerns about transparency and alleged rebates in the media buying ecosystem, according to a new report by the US Association of National Advertisers.
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MediaPost MediaDailyNews: ANA Study Finds Two-Thirds Of Marketers Have Updated Their Media Agency Contracts In Response To Kickbacks
More than two-thirds of advertisers (69%) have updated their media agency contracts within the past three years in response to concerns about transparency and alleged rebates in the media-buying, according to findings of the Association of National Advertisers’ just-released “Media Agency Compensation Practices” report.
Digiday: ‘We’re both playing the game’: Confessions of a Procurement Director on Agency Rebates
The lucrative but sometimes opaque way media owners give rebates to agencies in exchange for larger media budgets may be legal in the U.K. when disclosed, but that hasn’t stopped them being blamed for advertising’s slump into a murky black box.
AgencySpy: Levelwing CEO Steve Parker, Jr., ‘Catch Me If You Can’ Muse Frank Abagnale Have a Blunt Conversation About Ad Fraud and Transparency
Steve Parker, Jr., co-founder and CEO of digital agency Levelwing, enlisted the aid of Frank Abagnale, best known as the former con man whose misadventures inspired the film Catch Me If You Can, to spread the word about the seriousness of ad fraud.
The Drum: Why The Independence of Media and Measurement is Key to Transparency in Marketing
As the pressure for marketing ROI increases among advertisers, they are demanding deeper insights into how agencies, publishers, and ad-tech partners spend on their behalf.
AdWeek: How to Ensure Transparency in Digital Media
Three years after the Association of National Advertisers’ groundbreaking report on the need for transparency, our industry is still failing to fully address the root of the issue.
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Ad Age: Reformed Con Man Turned FBI Advisor Believes Greed will Get Ad Crooks Caught
Frank Abagnale, the reformed con-man played by Leonardo DiCaprio in the movie “Catch Me If You Can,” has spent the past 43 years teaching FBI agents how to spot fraud, among them his own son and those currently investigating ad agency practices in the U.S.
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Adweek: Cannes Showed That Brands Are Raising the Bar for Transparency in 3 Major Ways
Marketers continue to call for both performance and transparency. They’re rightfully demanding to know how their dollars are spent, and they want specific information about the quality of media they buy. I’m hearing this frequently from customers and partners, and it’s a healthy thing for our industry.
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Campaign: If You Think Blockchain Has Failed, Think Again
Blockchain was once the answer to all digital marketing woes… then it got complicated. But that hasn’t stopped the technology making serious progress in media-buying transparency.
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