Digital marketers must use digital technology to solve the measurement problem they created.
Read More Forbes: Government Oversight Won’t Make Marketing More Accountable
MediaPost Agency Daily: ANA: Over Three-Quarters Of Our Members Have In-House Agencies
The number of marketers with in-house agencies has grown sharply over the past five years, according to a new study from the National Association of Advertisers, based on a poll of its members.
Read More MediaPost Agency Daily: ANA: Over Three-Quarters Of Our Members Have In-House Agencies
AdAge: New Report Cites Skyrocketing Growth of Internal Agencies
In news that’s surprising to no one, in-house agencies are on the rise. What is new, however, is just how much. The vast majority, or 78 percent, of members of the Association of National Advertisers have some form of in-house agency, according to a new report by the group, which surveyed 412 client-side marketers. And many of those marketers who don’t already have internal agencies are considering the strategy—of the 22 percent minority, eight percent said they are thinking about opening an in-house group.
Read More AdAge: New Report Cites Skyrocketing Growth of Internal Agencies
ANA: Marketing Maestros: Down the Media Buying Rabbit Hole
If your job has anything to do with advertising media buying and your boss reads the Wall Street Journal, we suggest you read this.
Read More ANA: Marketing Maestros: Down the Media Buying Rabbit Hole
Adweek: ANA Letter Suggests Members Cooperate With FBI’s Criminal Investigation Into Media Buying Practices
Today the Association of National Advertisers (ANA) released a letter to its primary members this morning confirming that the FBI has reached out seeking assistance in its ongoing investigation into potentially illegal media buying practices within the ad industry.
The Wall Street Journal: FBI Seeks Help from Advertising Trade Group in Media-Buying Probe
The Association of National Advertisers said the Federal Bureau of Investigation is probing media buying in the advertising industry and has requested help from the trade group and its members, confirming an earlier report in the Wall Street Journal.
Read More The Wall Street Journal: FBI Seeks Help from Advertising Trade Group in Media-Buying Probe
Campaign: ANA Calls For Audits Amid FBI Media Buying Probe
The Association of National Advertisers (ANA) is assisting the FBI with its investigation into media buying practices, the organization has confirmed. Members have been notified and are urged to review their media buying history and contracts.
Read More Campaign: ANA Calls For Audits Amid FBI Media Buying Probe
MediaPost: FBI Seeks Help Identifying Advertisers That May Be Victims Of Fraud
The Federal Bureau of Investigation has reached out to the ANA seeking its help — and that of its membership — with an investigation the Bureau and the U.S. Attorney’s Office for the Southern District of New York are conducting into potentially fraudulent media-buying practices.
Read More MediaPost: FBI Seeks Help Identifying Advertisers That May Be Victims Of Fraud
MediaPost: Official And Confirmed (Indirectly): Feds Are Probing Media-Buying Practices
Today we got the first (if indirect) confirmation that the Federal Bureau of Investigation and the U.S. Attorney General’s Office for the Southern District of New York have launched a formal investigation into media-buying practices.
Read More MediaPost: Official And Confirmed (Indirectly): Feds Are Probing Media-Buying Practices
MediaPost: Havas Subpoenaed Over Media-Buying Practices
Havas has reportedly been subpoenaed by federal prosecutors over the U.S.’s ongoing investigation into media-buying practices, according to The Wall Street Journal.
Read More MediaPost: Havas Subpoenaed Over Media-Buying Practices