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The general counsel of the Association of National Advertisers says there have been settlements stemming from audits of media agency contracts. The CEO of the 4A’s, the leading U.S. agency organization, says nearly a hundred audits have taken place, but agencies have yet to give any money back.
If you read the industry commentary about advertising agencies you would begin to think that agencies are filled with either stupid, lazy, untalented hacks or cunning, duplicitous, lying con-artists. But clearly the truth is a polar opposite of this.
Read More The Drum: Do Agencies Deserve The Bad Reputation They Get?
As advertising campaigns become more complex in order to successfully reach today’s audiences at the right place and at the right moment, the need for effective advertising technology solutions that can track, optimize and measure a campaign is growing.
Read More AdAge: 4 Ways An In-House Ad Tech Team Is Better For Your Business
A group of 16 companies — including leading ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising.
Read More The New York Times: The Online Ad World Is Murky. A Group of Companies Wants to Fix That.
The annual Masters of Marketing conference takes on more of a freewheeling tone as marketers grapple with a range of issues, from media transparency to purpose to the changing CMO role.
If you’ve been a CMO for the past five years, you remember those times when entrepreneurs looked at blockchain through hype-filled eyes. Some regarded it as an opportunity to make big bucks, while others were scared of the “Wild West” label that the media put on crypto markets due to their free regulation.
Read More Forbes: How Blockchain Is Affecting The Marketing And Advertising Industry
Unilever’s foray into digital ad-buying backed by blockchain has begun positively, the FMCG giant has reported, after a pilot project found “zero leakage” in any of its media investment.
Read More Campaign: Unilever Encouraged By Blockchain Ad-Buying Pilot
Three years ago the ANA released a major study on transparency and the agency-client relationship that found the practice of taking undisclosed rebates — agencies taking rebates from media companies without disclosing the details to clients — to be much more widespread in the U.S. than previously thought.
Read More MediaPost Agency Daily: ANA Finds Rebates Still A Major Client-Agency Trust Issue
The ANA launched the Trust Consortium in partnership with our outside counsel, Reed Smith, to help address the issue of trust between marketers and the advertising ecosystem.
Read More ANA: Issues that Contribute to the Breakdown of Trust in the Advertising Ecosystem
Media agencies are viewed more negatively by advertisers than they were two years ago, with client-based media and marketing professionals more inclined to view agencies as commodity suppliers rather than strategic partners, according to research from ID Comms.
Read More Campaign: Client Faith in Media Agencies in Decline, ID Comms Research Finds