Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Read More Digiday: When It Comes To Agencies, Brands Care More About Cost Than Transparency
Category: Understanding the Issue
Campaign: IAB Launches Transparency FAQs to Improve Online Ad Buying
The Internet Advertising Bureau UK has launched “transparency FAQs” to help brands that may suffer from a lack of knowledge about online advertising.
Read More Campaign: IAB Launches Transparency FAQs to Improve Online Ad Buying
The Drum: Transparent Media: Is It Time For Advertisers To Take Back Control?
Much of the discussion regarding transparent media buying has painted the leading network agencies as the bad guys for not disclosing or passing along rebates, hiding programmatic fees and commission, and disagreements regarding data and tech ownership.
Read More The Drum: Transparent Media: Is It Time For Advertisers To Take Back Control?
Adweek: 4 Ways Agencies Can Be More Transparent in Their Advertising
It’s been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies’ feet to the fire, demanding clarity and transparency in the business arrangements between them.
Read More Adweek: 4 Ways Agencies Can Be More Transparent in Their Advertising
Digiday: “Confessions of a Media Agency Exec: ‘Transparency is a Slippery Thing’”
Agencies are facing rough headwinds, thanks to squeezed margins and new competition. In the latest installment of our Confessions series, an executive inside a holding company-owned media agency says that trust is at an all-time low, and clients are still reeling from the transparency report from the ANA.
Read More Digiday: “Confessions of a Media Agency Exec: ‘Transparency is a Slippery Thing’”
MediaPost: Transparency: The Future Of Advertising, Marketing Sectors
The quest for greater transparency has become the loudest rallying cry ever heard across the marketing and advertising sector, but it’s how brands respond that really matters.
Read More MediaPost: Transparency: The Future Of Advertising, Marketing Sectors
Digiday: ‘No one wants full transparency’: Candid Thoughts of Ad Buyers
Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really have the stomach for when it involves changing overhauling how much they spend on media.
Read More Digiday: ‘No one wants full transparency’: Candid Thoughts of Ad Buyers
MediaPost Agency Daily: ANA: Feds Want ‘Meaningful’ Cooperation For Media-Buying Probe
The Association of National Advertisers has issued a follow-up report to last month’s member missive confirming an FBI/U.S. Attorney’s Office probe into possible fraudulent conduct in the media-buying sector.
Read More MediaPost Agency Daily: ANA: Feds Want ‘Meaningful’ Cooperation For Media-Buying Probe
The Wall Street Journal: Ad Agencies That Hide Media Rebates Could Face Legal Exposure, Trade Group Warns
Advertising agencies that engaged in suspect ad-buying practices could be exposed to liability for wrongdoing such as wire fraud and racketeering, according to the industry trade group that uncovered the practices.
ANA: Media Buying 2018 — Transparency at a Crossroads
The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel’s 2015 speech at the Association of National Advertisers’ (ANA) annual media conference, yet ANA’s work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.
Read More ANA: Media Buying 2018 — Transparency at a Crossroads