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Digiday: Why The FBI Is Investigating Media Buying Practices

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The feds are getting ready to come knocking. On Oct. 10, the Association of National Advertising sent a letter to its members sharing that the Federal Bureau of Investigation had contacted the ANA’s outside counsel Reed Smith LLP about assisting with its investigation into U.S. media buying practices. The Wall Street Journal first reported the investigation on Sept. 27. The ANA’s letter, signed by ANA CEO Bob Liodice, suggested next steps its members can take such as consulting with Reed Smith. Here’s what it’s all about:

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Forbes: Government Oversight Won’t Make Marketing More Accountable

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Digital marketers must use digital technology to solve the measurement problem they created.

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Adweek: ANA Letter Suggests Members Cooperate With FBI’s Criminal Investigation Into Media Buying Practices

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Today the Association of National Advertisers (ANA) released a letter to its primary members this morning confirming that the FBI has reached out seeking assistance in its ongoing investigation into potentially illegal media buying practices within the ad industry.

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The Wall Street Journal: FBI Seeks Help from Advertising Trade Group in Media-Buying Probe

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The Association of National Advertisers said the Federal Bureau of Investigation is probing media buying in the advertising industry and has requested help from the trade group and its members, confirming an earlier report in the Wall Street Journal.

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Campaign: ANA Calls For Audits Amid FBI Media Buying Probe

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The Association of National Advertisers (ANA) is assisting the FBI with its investigation into media buying practices, the organization has confirmed. Members have been notified and are urged to review their media buying history and contracts.

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MediaPost: FBI Seeks Help Identifying Advertisers That May Be Victims Of Fraud

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The Federal Bureau of Investigation has reached out to the ANA seeking its help — and that of its membership — with an investigation the Bureau and the U.S. Attorney’s Office for the Southern District of New York are conducting into potentially fraudulent media-buying practices.

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MediaPost: Official And Confirmed (Indirectly): Feds Are Probing Media-Buying Practices

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Today we got the first (if indirect) confirmation that the Federal Bureau of Investigation and the U.S. Attorney General’s Office for the Southern District of New York have launched a formal investigation into media-buying practices.

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AdAge: Feds’ Media-Buying Probe is “Cloud That Will Hang Over The Industry”

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After years of industry claims about non-transparent practices in the media-buying industry, federal prosecutors are reportedly probing those practices and have begun issuing subpoenas.

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ReedSmith: ID Comms Releases Latest Report on Media Transparency

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ID Comms, a media and advertising consultant, recently released its 2018 Media Transparency Report. While the Report indicates that the advertising industry is hopeful that trust and transparency may improve down the road, it paints a rather bleak view of the current state of affairs.

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